Some years ago, I had the privilege of editing a ground-breaking book by Wai K Leong on coaching in an Asian cultural context. My interest and curiosity had had been sparked by some intriguing issues and dynamics I had encountered in my own attempts to coach people from countries including Singapore, Indonesia, Myanmar and Vietnam – with mixed success. More recently, I was invited to coach someone from the Philippines and the same issues arose. What I have encountered here tests the limits of Western coaching models and raises important questions for cross-cultural work.
Take, for example, a typical Western goal-orientated coaching question such as: ‘What do you want to do in the future?’ In the West, it sounds simple and straightforward… yet the question itself is loaded with implicit cultural assumptions about, e.g. aspiration, autonomy and time. Autonomy is particularly significant in an Asian context where cultural beliefs about the individual in relation to e.g. authority, responsibility, family, interdependence and relationships are absolutely fundamental. In light of this, I have been exploring and experimenting with alternative Asian cultural framings.
I tried a shift away from, ‘What do you want to do in the future?’ and towards a different pattern of questions: ‘What is your greatest hope for your family?’, ‘What is your family’s greatest hope for you?’, ‘What is your greatest hope for your own future?’, ‘How might you work through any differences to find a solution that is acceptable for both your family and you?’ The client’s face lit up and she smiled: ‘Now you are starting to understand Asian culture!’ I’m very interested to hear from others who have experienced cross-cultural coaching. How did you do it – and what did you learn?
Nick is a freelance coach, trainer and OD consultant specialising in reflective practice.