'What is the true cost of a hoodie?' (Hannah Marriott)
I hate it. She works in a textile factory in South East Asia, more commonly known as a sweat-shop, for £4.50 (US$ 6) per day. It’s long hours in sweltering conditions and arduous, back-breaking work. The little money she earns is barely enough to feed herself and her small children. If she, or they, get sick or injured, they're in deep trouble. With no discretionary income, she would need to borrow from a loan shark to pay for a doctor, medicine, or whatever else they may need. The extortionate fees and harsh interest rates make even the most rudimentary healthcare impossible, out of reach.
The parent company, a well-known global brand, feels pressure from its customers to ensure that its clothing is produced ethically. Most consumers don’t wonder or ask how it’s possible we can buy a t-shirt in the UK for just £5 that was manufactured on the opposite side of the planet. Somebody, somewhere at the sharp end, is paying a heavy price. The company decides to visit the factory to carry out an inspection. On hearing this, the local HR manager calls all the employees, mostly women, together: ‘You will smile and tell them we pay you £10 per day and provide you with 3 healthy meals a day – or else.’
This half-whispered threat is far from idle. The women know that, if they were to blow the whistle, they would be dismissed as soon as the inspectors leave. That would plunge them and their families into even worse poverty, if that were possible, and there are plenty of other poor women outside willing to take their place. All the while, the local managers pocket the difference that the parent company intends for its workers. They wear smart clothes, live in nice houses and drive around in expensive cars. They know they can bribe any official to whom a desperate worker may dare to appeal. Money talks.
Do we care? What can we do? Write to your MP (your political representative). Write to your favourite brand CEO. Check out: Clean Clothes Campaign; Business & Human Rights Resource Centre.
('The Asia Pacific region employed roughly 65 million garment workers in 2019, the most recent year for which data is available, according to the International Labour Organisation. 80% of garment workers globally are women.' Tara Donaldson, WWD)
Some years ago, I had the privilege of editing a ground-breaking book by Wai K Leong on coaching in an Asian cultural context. My interest and curiosity had had been sparked by some intriguing issues and dynamics I had encountered in my own attempts to coach people from countries including Singapore, Indonesia, Myanmar and Vietnam – with mixed success. More recently, I was invited to coach someone from the Philippines and the same issues arose. What I have encountered here tests the limits of Western coaching models and raises important questions for cross-cultural work.
Take, for example, a typical Western goal-orientated coaching question such as: ‘What do you want to do in the future?’ In the West, it sounds simple and straightforward… yet the question itself is loaded with implicit cultural assumptions about, e.g. aspiration, autonomy and time. Autonomy is particularly significant in an Asian context where cultural beliefs about the individual in relation to e.g. authority, responsibility, family, interdependence and relationships are absolutely fundamental. In light of this, I have been exploring and experimenting with alternative Asian cultural framings.
I tried a shift away from, ‘What do you want to do in the future?’ and towards a different pattern of questions: ‘What is your greatest hope for your family?’, ‘What is your family’s greatest hope for you?’, ‘What is your greatest hope for your own future?’, ‘How might you work through any differences to find a solution that is acceptable for both your family and you?’ The client’s face lit up and she smiled: ‘Now you are starting to understand Asian culture!’ I’m very interested to hear from others who have experienced cross-cultural coaching. How did you do it – and what did you learn?
I'm a psychological coach, trainer and OD consultant. Curious to discover how can I help you? Get in touch!
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