NICK WRIGHT
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Gift of randomness

23/4/2025

14 Comments

 
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‘The simple process of focusing on things that are normally taken for granted is a powerful source of creativity.’ (Edward De Bono)

Edward de Bono, the originator of lateral thinking, was convinced that creative thinking is a skill that can be learned. He introduced pioneering techniques to enable people to do just that. One of my favourites involves posing a challenge (e.g. how to achieve high levels of engagement in a team meeting), then selecting – or inviting someone else in a group to choose – a completely random object. This could be, for example, a biro pen.

De Bono then invites the thinkers to pay no attention to the challenge itself and, instead, to describe anything they notice, feel or associate with the pen: ‘It has a tip – a point’. ‘The tip is sometimes outside and sometimes hidden inside.’ ‘It’s full of ink.’ ‘The ink is blue.’ ‘Blue reminds me of cold.’ ‘The cylinder holds the cartridge.’ ‘The biro is a means to an end.’ ‘It’s used for writing.’ ‘It can also be used for drawing.’ ‘The pen needs to be held.’

De Bono then invites the group to draw on those observations as a stimulus for thinking about the original challenge: ‘How clear and agreed are we on our point, our purpose?’ ‘Which (or whose) ideas are expressed in our meetings and which (or whose) are we missing?’ ‘Who feels involved and who feels left out in the cold?’ ‘What are the outcomes we’re working towards?’ ‘What other benefits could we aim for?’ ‘Who holds us to account?’

When have you used lateral thinking? How did you do it? What did it help achieve?
14 Comments

Out of the building

5/11/2022

42 Comments

 
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‘To lead real change, it’s not enough to think outside of the box. We need to think outside of the building.’ (Rosabeth Moss Kanter)

Picture this.

I’m in a coaching conversation with Anna, a client who feels stressed. She describes it as being like trapped inside a box, with no way out; where the box is her organisation, her job, the role she’s in now. The narrative she’s telling herself is that she has no possibility to escape from the debilitating pressure she’s experiencing. Her scope of authority to influence change is too constrained and she’s expected to deliver against targets that feel impossible. She feels totally helpless and hopeless. I acknowledge and empathise with how Anna is feeling, then ask if she’d be interested to explore potential options that could be available to her. At first, she pushes back, as if instinctively. ‘I don’t have any options – that is the problem’. I ask, inquisitively, to test the boundary a bit: ‘You could leave?’ ‘I can’t leave’, she replies, immediately and forcefully, ‘I have a mortgage to pay’. ‘So, the mortgage is part of the box?’, I ask. ‘Hmm. I guess it is’, she replies, more thoughtfully this time.

‘What if you weren’t to pay the mortgage?’, I ask. She looks bemused. ‘It would mean I’d lose the house, of course’, she snaps. ‘And, if you lost the house?’ ‘That would be terrible’, she replies, ‘It’s my dream home.’ ‘So, the dream home is, perhaps, part of the box?’ I ask. Anna goes quiet. After a while, she looks up and responds, ‘I don’t want to lose my home.’ ‘So: it’s as if, to keep your dream home, you feel that you have no option but to stay in your current job to pay your mortgage?’ ‘Yes.’ ‘Imagine now, for a moment, dismantling or breaking out of the box that you feel trapped in. If you were to imagine a spectrum of options, ranging from the status quo to what you might think of as a most extreme solution (the ‘nuclear option’), what might they be?’ Anna picks up a piece of paper and a pen and starts to write. ‘At the extreme end, I could sell the house and downsize to a cheaper house or location, then I could get try to get a less expensive mortgage, but I don’t want to do that.’

‘At the other end, I could stay as I am and just accept that the frustration in my job is a price worth paying to keep the house that I love.’ ‘And..?’, I ask. ‘I guess I could apply for another job.’ ‘Say more?’ ‘Well, I could look at other jobs in my organisation.’ ‘Yet the organisation sounds like it may be part of the box too? What if you were to think outside of the box altogether?’ ‘True. I could look at job opportunities elsewhere, or even at a change of career that would feel more fun and fulfilling!’ ‘So, there are, perhaps, some options that could feel in tension for you? The house…or a career that could feel more fun and fulfilling? Which stands out as most important for you?’ ‘I hadn’t thought about it, but if I could find something I really love doing, I might just be willing to consider moving house to do it. Perhaps I’m allowing my attachment to the house to box me in.’ Suddenly, I see a lightbulb moment flash in her eyes. ‘Eeek…’ she says, ‘Perhaps the house is the box!’ Breakthrough.

Anna has left the building.

[See also: Boxes; Deconstructing the box; and Lateral instinct]
42 Comments

Keys

4/6/2020

16 Comments

 

It’s a breath-taking moment as Dad hands me the keys. The bike has been well-hidden beneath dark covers for many years now, yet when we peel back the sheets to expose to sunlight, the chrome and paintwork glisten like new. I can feel an adrenaline rush rising rapidly within me. I’ve owned 22 bikes and crashed 19, but that doesn’t detract from this raw excitement. With a crazy-wide grin running three times round my head, I slip the key gently into the lock. Turn. Click. Nothing. Oh. Wrong key.

Nevertheless, in a fit of naïve optimism, I try every other key on the ring. No chance. We spend the next 2 hours searching the entire house – and you would not believe how many keys we find and in such strange places, many of which we have no idea what they are meant for. I try every one over and over in the lock, hoping desperately that by some weird magic at least one will release it; even though they are clearly the wrong type, shape and size. The stubborn lock refuses to budge an inch.

Rethink. Ah – my parents know a local car mechanic. I call him. ‘Please tell me you have a set of bolt cutters to hand’. ‘No,’ he replies, ‘but I do have an angle grinder.’ Another 2 hours later and here we are side by side, both on our knees, with shrieks of metal and a blaze of sparks flying everywhere. Pause. Wait. Clunk. The lock drops off. Awesome! An overwhelming sense of relief. ‘What do I owe you for that?’ ‘Nothing’, he replies, ‘I’m also a biker.’ Cool. Warm rush of fraternal feeling.

So here’s the thing. If at first you don’t succeed…try and try again. If your best efforts turn out to be futile, don’t give up. You may just be barking up the wrong tree (sorry - I tried really hard to think of a biker metaphor there – but couldn’t). Pray, and then have a go at lateral thinking to see what new ideas come to mind. If all else fails and you still find yourself stuck up the proverbial creek without a paddle (sorry again), reach out to others. They may just hold the key (aaargh!) to your success.
16 Comments

Lateral instinct

24/4/2019

46 Comments

 

‘Spontaneous counter-intuition.’ Those odd moments when, out of the blue, we find ourselves, suddenly and unexpectedly, acting radically-contrarily to our normal thinking patterns and behaviours – and yet with near-miraculous results. Have you ever experienced such a moment? What happened? What sense do you make of it? 

'If you give children a problem, they may come up with a highly original solution, precisely because they don’t have the established route to it.’ (Edward de Bono)

It was dark as I meandered through heavy, stationary traffic on my trail bike, trying not to be dazzled by headlights of on-coming cars. Suddenly, I noticed the strange shadowy figures of two men, one man attacking the other, punching him violently in the face against his car. Feeling like Bradley Cooper on NZT in Limitless, I pulled over fearlessly and strode towards them. I flipped up my visor, approached the aggressor, held out my arms in open gesture and asked, compassionately, if he was OK. He looked confused, stopped and skulked away.

The other man, still propped against the side of the car with face covered in blood, thanked me profusely with breathy, gasping voice, ‘You saved my life.’ Now coming to my senses, as if waking up from sleep, I think I felt almost as surprised and relieved as he did. What on earth had just happened? How is it that I had acted so counter-intuitively in the moment and, in doing so, had ended the assault rather than escalated or become embroiled in it? I felt both stunned and amazed as I helped the man back into his car. It felt like a miracle.

Edward De Bono coined the phrase, Lateral Thinking, to describe an approach to innovation and problem-solving that involves use of creative techniques that disrupt normal thinking patterns and stimulate fresh ideas. His ingenious methods helped to solve the human-psychological problem, ‘How can I think out of the box when I am the box?’ They help to break the frozen gaze, the ‘fixed Gestalt’, the mental webs of our own creation that become so entrapping for us (Gareth Morgan). And he made it possible to learn how to do it too.

Yet how do we account for moments of instinct, of intuition, where we act, apparently laterally, without thinking, without conscious process of reasoning or decision-making? This looks and feels qualitatively different to lateral thinking, even if the results of it may appear so similar. How do we make sense of that sudden dream-like state, that doing the wildly unexpected thing that feels strange and unfamiliar, even to us? Is it something that we can learn, pray for, prepare for, especially in readiness for sudden crises? What do you think?


Can I help you develop critical reflective practice? Get in touch! [email protected]
46 Comments

Dissonance

15/11/2017

23 Comments

 
‘Constructive counterfactualisation’. What on earth?! I can almost hear the cogs whirring. This was the title of an intriguing seminar I attended yesterday led by Professor Chris Oswick. The main focus was on how to break out of proverbial boxes that trap our thinking and to find ways to challenge our taken-for-granted assumptions in order to broaden the range of options available to us. It reminded me a lot of DeBono’s lateral thinking – except with much more complicated-sounding language.

The main technique we tried was to create deliberate dissonance, e.g. by, ‘making the strange familiar or the familiar strange’ (Foucault). The idea here is to present the strange (e.g. an idea that contrasts starkly with that which we hold currently) as having some (surprisingly) similar qualities to that which seems more normal or self-evident to us, or to present something familiar and ordinarily unquestioned in such a weird or unusual light as to make it appear and feel strange to us after all.
​
Here’s an example. We often think of global poverty and related suffering as caused or exacerbated by military conflict, e.g. between two or more different ideologies, tribes or nations. We only need to look as far as Yemen in recent months to see this horrifying phenomenon played out in practice. This observation vis a vis ‘poverty & conflict’ could be developed into a hypothesis that, say, military intervention is the antithesis to development. It has a face-value appearance of plausibility about it.

Yet now take, for instance, a scenario in which the military provides sufficient security (e.g. from an external aggressor) to allow sustainable development to take place. It flips the equation so that an alternative hypothesis could be juxtaposed that, in X context, military intervention is a necessary condition for development. This way of posing contrasting propositions to create dissonance and challenge accepted assumptions and norms can be powerful. How could you use it as leader, coach or OD?
23 Comments

Counterintuitive

10/1/2017

36 Comments

 
A baptism of fire. I had just moved to the city. It was a new community development project. On a local housing estate, a gang of youths was harassing residents at night. This mostly involved stopping people at knife-point or setting fire to litter stacked against people’s house doors. Here was my mission…if I chose to accept it: to work at night, infiltrate the gang, stop what they were doing and convince them to do something more constructive with their lives. I was 21 years old, wore an earring, combat trousers, white trainers and black leather jacket. They thought I should fit in.

I worked alongside Dan, an experienced detached youth worker. We set out at 10pm each evening, wandered the streets and hoped to find the gang. I wondered what would happen when we did. The youth worker gave me two practical words of advice: ‘1. Always carry money and, 2. Always ensure we are outnumbered.’ I felt puzzled, laughed nervously and replied, ‘Surely you mean 1. Never carry money and, 2. Always ensure we outnumber them? Isn’t that a better way to stay safe?’ This was my first encounter with counterintuitive thinking in youth and community development work.

Dan elaborated: ‘If a gang tells you to hand over your money and you do, they are likely to leave you alone. If you say you have no money, they probably won’t believe you and may well attack you to rob you.’ I responded, ‘Oh – and outnumbered..?’ He replied, ‘If we outnumber them as we approach them, they may feel threatened and attack us. If they outnumber us, they are less likely to feel threatened and more likely to be curious.’ Later that night, we did find the gang huddled under a dim street light. Dan walked casually into their midst, lit a cigarette, smiled…and said, ‘Hi.’
​
DeBono calls this lateral thinking. It’s a way of approaching a person or situation that involves challenging default perceptions, instincts, logic, decisions and actions and trying out radical alternatives instead. It’s like the judo teacher who instructs, ‘If an aggressive person grabs you by the lapels and pulls you forward, walk towards them rather than instinctively pull back.’ Jesus modelled it to dramatic effect. It can feel mind-bending, universe-warping, paradigm-shifting. It can be hard to do. Yet it can also yield creative and innovative results.

​What have been your best counterintuitive moments, insights and ideas?
36 Comments

From resources to resourcefulness

29/7/2016

41 Comments

 
Conventional wisdom tells us this: if we acquire more resources, we can do more and achieve more. Correspondingly, if we have less, we can do less and achieve less. It’s as if there’s a direct 1-2-1 causal relationship between resource and ability. The language we use in organisations often reinforces this view. We grow and shrink our ‘human resources’ according to the number and size of jobs that need to be done, tasks that need to be performed. It’s a linear logic. And it’s wrong.

Let’s flip this around a bit. A charity plans to run a leadership development programme but loses the funding to do it. It lost the resource so lost the programme, right? No, it explored alternative ideas and found a commercial organisation that was willing to run a high quality programme for it pro bono. It satisfied the charity’s need for a programme and the commercial organisation’s desire to support ethical work in the community. A great outcome for both parties. A win-win solution.

So what made the difference? Was it a shift in resources - or a shift in thinking? Here’s the thing: ‘How else might we do this?’  invites lateral thinking, creative ideas and innovative approaches. It takes us away from acquiring more resources and towards becoming more resource-ful. It moved this charity away from, ‘How can we get more money to support our work?’ towards, ‘Who shares similar passions and interests?’ and, ‘What might be possible to achieve our mutual goals?’

This is, of course, the domain of agile thinking. As environments become increasingly volatile, uncertain, complex and ambiguous (VUCA), we need to think ever more creatively, adaptively and resourcefully. This implies a fundamental paradigm shift away from human resources and towards resource-ful  humans. It means shifting our attention beyond solving the immediate issue to developing critical thinking, creative ideation and reflective practice. How do you do it?
41 Comments

    ​Nick Wright

    ​I'm a psychological coach, trainer and OD consultant. Curious to discover how can I help you? ​Get in touch!

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