Dissonance

‘Constructive counterfactualisation’. What on earth?! I can almost hear the cogs whirring. This was the title of an intriguing seminar I attended yesterday led by Professor Chris Oswick. The main focus was on how to break out of proverbial boxes that trap our thinking and to find ways to challenge our taken-for-granted assumptions in order to broaden the range of options available to us. It reminded me a lot of DeBono’s lateral thinking – except with much more complicated-sounding language.

The main technique we tried was to create deliberate dissonance, e.g. by, ‘making the strange familiar or the familiar strange’ (Foucault). The idea here is to present the strange (e.g. an idea that contrasts starkly with that which we hold currently) as having some (surprisingly) similar qualities to that which seems more normal or self-evident to us, or to present something familiar and ordinarily unquestioned in such a weird or unusual light as to make it appear and feel strange to us after all.
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Here’s an example. We often think of global poverty and related suffering as caused or exacerbated by military conflict, e.g. between two or more different ideologies, tribes or nations. We only need to look as far as Yemen in recent months to see this horrifying phenomenon played out in practice. This observation vis a vis ‘poverty & conflict’ could be developed into a hypothesis that, say, military intervention is the antithesis to development. It has a face-value appearance of plausibility about it.

Yet now take, for instance, a scenario in which the military provides sufficient security (e.g. from an external aggressor) to allow sustainable development to take place. It flips the equation so that an alternative hypothesis could be juxtaposed that, in X context, military intervention is a necessary condition for development. This way of posing contrasting propositions to create dissonance and challenge accepted assumptions and norms can be powerful. How could you use it as leader, coach or OD?