 ‘Our cultural strength has always been derived from our diversity of understanding and experience.’ (Yo-Yo Ma) Assertiveness is often framed as a positive trait – being clear, direct and confident in expressing our thoughts and needs. But in cultures where relationship, harmony and saving face are highly-valued, a Western style of assertiveness can sometimes feel abrupt or even rude. It’s a lesson I’ve learned – no, I’m still learning – through having made painful and embarrassing cross-cultural mistakes. So how can we adapt an assertive approach without losing our voice? Here are some general rules-of-thumb: *Observe and learn: Pay attention to local communication styles. Notice how disagreements or requests are typically handled. *Use indirect language: Try to frame your points in a way that aligns with cultural norms (see practical examples below). *Be mindful of non-verbal cues: In high-context cultures, non-verbal communication carries weight. Ensure words, tone and body language are congruent. *Seek local feedback: Engage with culturally-knowledgeable friends or colleagues to refine your communication approach. Here are some practical examples: 1. Listen beyond words: A Vietnamese colleague told me, ‘Yes doesn’t always mean yes here.’ Instead of relying solely on verbal confirmation, pay attention to body language, tone and hesitation. If someone says, ‘That might be difficult,’ they may be politely saying no. Example: If you ask someone if they can meet a deadline and they respond with, ‘That could be a challenge but we will try our best,’ this may mean they cannot meet it. Try asking, ‘I understand it’s difficult. What timeline do you think would be realistic?’ 2. Use indirect language: Rather than saying, ‘I disagree with this approach,’ try, ‘I wonder if there’s another way to look at this?’ or ‘Would it be possible to explore an alternative?’ Softening language allows for discussion without putting anyone on the spot. Example: If a team in Thailand proposes an idea you find impractical, instead of rejecting it outright, you could say, ‘This is an interesting idea. What challenges do you foresee in implementing it?’ This approach encourages dialogue without shutting them down. 3. Frame feedback as a question: Direct or implied criticism can feel very personal in some cultures. Instead of ‘This report isn’t clear,’ try ‘How do you think we could make this report even clearer?’ It invites reflection and change without causing embarrassment. Example: If a junior colleague in Singapore submits a report with errors, instead of saying, ‘This isn’t detailed enough,’ ask, ‘Could we add a bit more background information to clarify this section?’ This encourages improvement whilst maintaining respect. 4. Leverage relationships: In hierarchical cultures, feedback is often best received through the appropriate channels. Instead of challenging a senior colleague directly, discuss concerns privately or ask a trusted intermediary to raise the point. Example: If you need to push back on an unrealistic request from a senior manager in the Philippines, rather than directly saying, ‘This won’t work,’ you might discuss your concerns with a colleague who has a good relationship with them and ask them to introduce the idea tactfully. 5. Respect the pause: Silence is powerful. In Western cultures, we may jump in to fill gaps. But in cultures where people reflect before responding, allow pauses. If you ask a question and don’t get an immediate answer, don’t rush to rephrase – wait. You might get a more thoughtful response. Example: In a negotiation in Cambodia, you propose a fee rate. The other party remains silent. Instead of jumping in with a revised offer, wait. The pause doesn’t necessarily mean disapproval. It may signal they are considering it.
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 ‘It is the obligation of every person born in a safer room to open the door when someone in danger knocks.’ (Dina Nayeri) Reading Gill Martin’s insightful book, ‘Borders and Boundaries – Community Mental Health Work with Refugees and Asylum-Seekers’ has been an illuminating experience. It resonates well with some of the issues and dynamics I have witnessed too, albeit outside of the therapeutic arena. I remember when, after a long and agonising wait, a Kurdish-Iranian friend in the UK was granted refugee status. It meant that, finally, he could bring his wife over to join him and he could get a job to fulfil his passion and potential as a gifted architect. His pent-up talents had opportunity for release and he’s now making an outstanding contribution at an architects’ firm. Gill comments on the need, at times, to cross (not violate) what may be regarded as fixed professional boundaries, to meet refugees and asylum seekers at their point of need. She draws attention to the therapeutic meaning, significance and value of being-with, of being-alongside, in authentic human relationship. Much of our sense of identity is founded on e.g. our country and culture of origin; the groups and communities of which we are a part; our shared experiences; the work and roles we fulfil. When forced to leave all we associate with home to flee to a starkly different culture and environment, it can feel isolating relationally and dislocating existentially. Gill observes that talking therapies have their place but aren’t always what refugees and asylum seekers want or need. Sometimes, it’s because they come from cultural backgrounds that hold very different beliefs about health and wellbeing, including what influences, nurtures, sustains or harms it; or, perhaps, cultural taboos that would deem seeking and receiving help of this kind to be shameful. Sometimes, interventions akin to social prescribing, involving people in activities that they experience as worthwhile and life-giving, can be beneficial. Health and healing often emerge through enabling powerless people to regain a sense of agency over their own lives. (Further reading: Working with Asylum Seekers and Refugees: What to Do, What Not to Do, and How to Help; Counselling and Psychotherapy with Refugees; A Practical Guide to Therapeutic Work with Asylum Seekers and Refugees; Refuge: Transforming a Broken Refugee System; Strangers in our Midst: The Political Philosophy of Integration)  ‘Diversity doesn’t look like anyone. It looks like everyone.’ (Karen Draper) An English guy from the UK in Germany… working alongside Mexican and Romanian English teachers to teach English to German students… whilst supporting a Liberian student to learn German… and alongside a German Mathematics teacher to introduce German students to Philippines language and culture... whilst supporting Iranian refugees with coaching. It’s an incredible privilege to be here. Every day brings new surprises. Today, I chatted with a German teacher… with an Arabic name... who sits quietly in the staff room yet spends her free time doing extreme caving and travelling to different countries around the world. I had another surprise when I shared some videos of Filipino jungle children, dancing, with two groups of German students. They spontaneously leapt up from their seats to join in. When I asked these students if any could speak another language, I was amazed by the range of their responses: Czech, Italian, Spanish, Greek, Russian, Turkish, Ukrainian. It reminded me of the power and potential of diversity, where young people see beyond national boundaries, see each other as individuals that transcend different languages and cultures, and are truly open to something, someone, new.  ‘To venture involves risks, but with the potential for great gain.’ (Fook & Askeland) A critical success factor in coaching and Action Learning is a willingness for participants to disclose opportunities or challenges they are facing, in order that they may learn through critical reflection and increase their sense of agency. At times, this may involve surfacing subconscious personal and cultural assumptions to enable self- and peer-examination. In doing so, we may draw on fields of learning and practice including Chris Argyris and Donald Schön’s double and triple-loop learning. The originator of Action Learning, Reg Revans, urged, ‘Swap your difficulties, not your cleverness’. Yet, although this can sound simple in principle, in some contexts it may run against norms and conventions of behaviour. In some cultures, for instance, to disclose a difficulty – especially in a group – could feel politically risky or even shameful. If a person were to share openly in that context, peers from the same cultural group could also feel anxious for that person and desire to protect them. This safeguarding instinct may be amplified in health and social sector contexts where participants may be used to working with vulnerable people and groups and-or have lived experience of trauma. If their professional training has evolved from or been influenced by counselling or therapy, they may find posing high-challenge questions uncomfortable or threatening; especially if they associate asking searching questions with, for instance, investigations or judgements re. access to services. In some cultures, to disclose personal rather than strictly situational challenges can be regarded as inappropriate and unprofessional. In some cultures, rationality and objectivity may be regarded as having higher value than intuition, subjectivity or emotion. Participants may find themselves preoccupied with problem analysis and formulating definitive answers and solutions, rather than enabling a person to sit with ambiguity, uncertainty and tension. A vital role for a coach or facilitator is to build trust, curiosity and critical reflexivity; drawing on any filters, biases and experiences that emerge as tools for transformation. Working cross-culturally can be a fascinating, illuminating and enriching experience. Picture this: here is an interview panel for a job in the UK. The candidate is from South East Asia and the lead interviewer asks her to comment on her strengths and weaknesses. The candidate bows her head. Her long hair falls across her face and she falls into silence. The interviewer restates the question, this time enunciating each word slowly and clearly in case she hadn’t understood. Still silence.
The interviewer now looks awkward. I feel curious so I ask the candidate, gently, ‘Is there something about the question that makes it difficult for you to answer?’ She lifts her head and responds in apologetic tone: ‘Yes. In my culture, it would feel very immodest to talk about my own strengths in this way.’ I say, ‘OK…so if we were to ask you to leave the room for a moment and to invite your colleagues into the room, what kind of things do you think they might say to us about you?’ Her face brightens immediately and she reels off a list of things she excels in and things she could develop further. It was as if, culturally, it was OK to talk about herself in this way from a third party perspective but not OK to talk about herself directly. Plaister-Ten (The Cross-Cultural Coaching Kaleidoscope, 2016) talks about this type of encounter and experience as working with the cultural self and cultural mandates. It’s about learning to navigate cultural beliefs, assumptions and norms. Plaister-Ten also offers some interesting culture-based coaching and interview questions, e.g. ‘What do you think members of your family would think about that?’ (if respect for elders and allegiance to family is high); ‘What do you think your boss would do in such a situation?’ (if power-distance is high); ‘If you were in a position of power in the government, what would you do about that?’ (if deference to institutions is high). So, I’m curious – how well do you navigate different cultures? |
Nick WrightI'm a psychological coach, trainer and OD consultant. Curious to discover how can I help you? Get in touch! 
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