 ‘The willingness to experiment, it turns out, is the chief indicator of how innovative a person or company will be.’ (Hal Gregorson) Test and Learn is an experimental, adaptive technique, used to address complexity, uncertainty and innovation. It’s useful in situations where, say, past experience isn't a reliable guide for future action because e.g. critical conditions have changed. It’s also useful when moving into new, unchartered territory where the evidence needed for sound decision-making can only be generated by, ‘let's suck it and see’. It shares a lot in common with action research: create a tentative hypothesis, step forward, observe the results, try to make sense of them, refine the hypothesis, take the next step. Test and Learn is used in fast-paced, fluid environments, such as by rapid-onset disaster response teams where conventional strategizing and planning isn't realistic or possible. By the time a detailed plan is formulated, things have moved on - and the paper it's written on is sent for recycling before the ink has dried. Test and Learn is also used by marketing teams when testing new products or services or seeking to penetrate new or not-yet-known markets. It provides tangible evidence based on customer responses which, in turn, enables change or refinement before investing further. What psychological, relational and cultural conditions enable Test and Learn to work?
When have you used Test and Learn? How did you do it? What difference did it make? (See also: Unpredictable; Adaptive)
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 In my first encounters with the Philippines, I was surprised by how often people asked me about my meals. ‘Have you eaten?’ This included during conversations online. I learned, over time, that the question arises out of an economic context in which food is often scarce owing to high levels of poverty, and a cultural context in which the health and well-being of one’s neighbour is considered important. It means the question is literal and it calls for a literal response. If I answer ‘no’ while I’m there physically, I’m likely to be offered and given a meal; even if the person who’s asking is poor. Rudo Kwaramba, a Zimbabwean colleague, explained a similar dynamic whilst working together on an assignment in Uganda. I had been invited there to help an NGO address a key challenge: that managers in rural community-based projects were, apparently, bad at addressing poor performance. Rudo reflected: ‘In wealthy countries, if you can’t earn an income or lose your job, your government provides you with financial support; if you become injured or unwell, your health system or insurance covers you. In poorer countries, people can only look to each other for support.’ It means that, in such contexts, to establish and maintain positive relationships with one’s extended family and neighbours is essential for survival. It also means that to support the health and wellbeing of one’s neighbours is critical too. There is a sense of radical interdependence, a pragmatic-ethical need, that drives cultural behaviour. Against that backdrop, we discovered that managers who were living and working in the same communities as their staff felt unwilling and unable to address poor performance – in case it damaged the network of relationships. It was the core issue for them. This insight moved the culture-shift question in the work from a simplistic-transactional, ‘How to change the performance management system’, to a deeper-relational, ‘How can we hold honest conversations that don’t harm community?’. It proved transformational. As I focus back on South East Asia, I notice that as some countries have grown in wealth, they have experienced a corresponding shift towards individual-orientated cultures. It's as if: the richer I am, the less I need you. ‘Have you eaten?’ is often retained, yet as a simple greeting, not as a literal inquiry or as an invitation to a meal. So, I’m curious: what have been your experiences of working cross-culturally? What have you learned?  ‘Good endings make sense, evoke emotions like contentment, anger, sadness, or curiosity, shift the person’s perspective or open her mind to new ideas. Good endings bring the person to some kind of destination.’ (Alex J Coyne) Lilin Lim, my sister-in-law, reads the back page of a novel first to decide whether it looks like the story is worth reading. There’s something about a good ending that can make whatever went before it feel worthwhile – the time, effort or, at times, struggle to get there. Think back to your own life and work peak experiences: e.g. birth of a child, achievement of a desired promotion or qualification, overcoming of a disability or fulfilment of a dream that, perhaps, felt hard at the time yet worked out well in the end. Conversely, think back to seminars, workshops or meetings you have taken part in that didn’t result in anything remotely meaningful to justify the investment. Academic Peter Cotterell commented satirically that, similarly, many lectures and articles can feel like, ‘a plane in the sky that takes off well yet finds itself circling in the clouds and can’t find a way to land.’ Stephen Covey said, ‘Begin with the end in mind’, a perspective that resonates well with the biblical idea of an end-revelation to draw us forward. This same principle applies in coaching and action learning. If we open a conversation with questions such as, ‘In relation to X, where do you want to be an hour from now?’ or ‘Of all the things we could spend the next hour doing together, what, for you, would make this time well spent?’, it can help ensure an explicit sense of focus and purpose from the outset – and raise into critical awareness Gary Rolfe’s movement towards an ending: the ‘Now what?’, before considering the ‘What?’ and the ‘So what?’ David Clutterbuck suggests ending this type of conversation with an invitation to the client to reflect and summarise for him- or herself, using a simple 4xI framework: ‘What are the Issues we’ve talked about; what are the Insights that you’ve had; what are the Ideas that we’ve generated; what are your Intentions now?’ It’s a consolidating technique that can enable a sense of learning and closure for the client and a transition into action. It helps to avoid the risk of a session simply...fizzling...out. Rosie Nice poses useful grounding questions: ‘Are there any other dimensions you would like to explore before moving into actions? Would it be helpful if we were to consider some questions to help you think through what actions you might take? What’s the main thing you are taking away, having had opportunity to think this through?’ Sue Murkin ends with: ‘Given what you know now, how will this impact on your work? How could you see yourself using this? What will you do now?’ How do you avoid perpetual drift or an abrupt crash landing? How do you create a good ending?  ‘A skilful, patient process of walking people to their own conclusions.’ (David Brooks)
I liked Claire Pedrick’s definition of coaching from David Brooks (above). It resonates well with Henrick Adams’ citation from Alexandra Trenfor on teaching: ‘The best teachers are those who show you where to look but don’t tell you what to see.’ That, in turn, reminds me of Tony Jeffs and Mark Smiths’ quotation from Bill Rosseter on the goal of education: ‘It’s about moving on in some way from point A, not necessarily to point B or C, but to some position beyond A.’ Madge and Tom Batten, community development pioneers, coined the phrase ‘the non-directive approach’. Some years ago, I had the privilege of learning non-directive group facilitation alongside Catherine Widdicombe, author of Meetings that Work, co-leader of AVEC (‘with’) and a keen disciple of the Battens in this area. I use the word alongside deliberately because Catherine insisted on working-with, enabling and facilitating as the optimal route to developing my – and others’ – confidence, insights and skills. Her expertise lay in drawing out, encouraging experimentation and eliciting discovery rather than simply imparting her own acquired knowledge to passive recipients. In later years, I trained in non-directive supervision and coaching, both of which reflect a process of working with an individual or team developmentally, often enabling and enhancing critical reflexivity and critical reflective practice. Subsequently, I trained in action learning, a form of peer-coaching in groups that draws on the same fundamental ethos and principles: an opportunity to pose and receive Socratic-type questions that enable a person to move on – with greater depth or breadth – in her or his thinking and practice. It’s as much about growing in wisdom as reaching solutions. I often see Jesus using this approach in the gospels of the New Testament: evoking, provoking, revealing and releasing. I also see sports coaches, inspired by Timothy Gallwey’s The Inner Game, using it to great effect. When have you used a non-directive approach? How did you do it in practice? What impact did it have?  'Not all those who wander are lost.' (J.R.R. Tolkien)
I felt ridiculously excited last week to get first class train tickets for the same price as second. It was a brand-new experience for me. Not used to this level of luxury, every time a steward passed by and offered me food or drink I asked, hesitantly, ‘Is it free?’ They looked back at me and smiled, perhaps with a hint of pity in their eyes, and said, ‘Yes sir, it’s included in the price of your ticket.’ Wow. I’ve never eaten so many bags of crisps, ham-salad sandwiches and chocolate brownies. Amazing. Yet a far more adventurous journey for me was 4 years ago, from the UK to the Philippines. 30 mins drive + 2 hours on train + 2 hours wait in airport + 12 hours flight to Hong Kong + 2 hours transition in airport + 2 hours to Cebu (West Ph) + 30 mins motorbike to port + 2 hours wait + 12 hours ship to Samar (East Ph) + 30 mins drive in car + 30 mins on motorbike + 30 mins up-river on boat + 30 mins trek through jungle – to arrival. The warm welcome of Waray children made it all worthwhile! That was, however, nothing compared to the journey of a Christian biker friend, ‘Iron Butt Rob’, who met and prayed with me at the start of that journey then set off at exactly the same time as I did on a gruelling non-stop 1800-mile motorbike ride to all 4 extreme corners of the UK. The whole time I was on route, he was riding…and riding…through torrential rain to finish at the same time as I did. His remarkable feat raised sponsorship money to support the Filipina activist who was hosting me. Yet perhaps a deeper journey still was into that amazing encounter with those 120 children. They had never met a foreigner and, as we walked between their simple wooden huts, they smiled, laughed, held our hands and skipped along in front of us. They joined in everything we did with infectious energy and, astonishingly, appreciated absolutely everything. When we left a few days later, the children picked wildflowers as gifts as we meandered back to the boat. We all cried as we said goodbye. When have you taken a life-giving or life-changing journey – literally or metaphorically? What impact has it had on you?  Anita asked during a coach training workshop this week if it’s appropriate to address emotion in coaching. After all, isn’t that stepping too far into a person’s personal space or risking a drift into therapy? Curious, I asked which dimension of the issue she was feeling most concerned about. Anita replied that she felt anxious about straying into what could feel like a counselling relationship. If she did, she said, she would feel both out of her depth and as if she had breached a professional boundary. I paused, then asked if it had felt inappropriate when I posed that question to her, or if she had felt compromised in how she answered it. She looked up, smiled and said, ‘No.’
Another coaching workshop and Brian, a colleague, was introducing reflecting back as a core skill. One participant looked increasingly frustrated and eventually blurted out, ‘You call this a skill but it’s like playing a game with someone, using techniques on them rather than holding a real and respectful conversation.’ Brian listened then responded calmly, ‘So, reflecting back feels to you like toying with someone, and that clashes with your value for authenticity.’ 'Yes – that’s it exactly!’ he replied with a burst of positive energy that took everyone in the room by surprise. After a brief moment, he and everyone else broke out in fits of laughter. ‘OK, now I get it.’ The principle here is that of modelling an idea, an approach, a method or a technique, rather than simply describing or explaining it. There’s something about experiencing that can feel profoundly and qualitatively different to understanding a concept purely intellectually. This insight lays at the heart of Gestalt coaching and experiential learning. It’s primarily about doing, not thinking, and seeing what emerges into awareness when we do it. I worked with a leadership team that agreed a set of and behaviours to govern its practice. It looked neat on flipchart paper but its potential for transformation didn’t emerge until they grasped the nettle and practised it. What have been your best examples of learning by experience? How do you model this principle in your work with others?  ‘It’s about moving on in some way from point A, not necessarily to point B or C, but to some position beyond A.’ (Bill Rosseter) I love Rosseter’s open definition of the fundamental goals of learning, development and education. We could argue this principle lays at the heart of leadership, coaching, training and facilitation too. After all, an axiom of Western thought is the unquestioned value of personal autonomy and agency. Applied more broadly in organisation development (OD), we can attach the same idea to teams, groups and organisations. It points towards an underlying and oft-implicit intention, trajectory and destination: from dependence towards ever-increasing independence: to stand on one’s own two feet. And it’s not just theoretical. If, like me, you were born into a Western culture; perhaps especially into a UK proud-of-its-island-mentality culture, notice the connotations and feelings we associate with the words themselves: dependence vs independence. Dependence can sound and feel (negatively) weak, vulnerable and needy. Independence, by contrast, can sound and feel (positively) strong, resilient and resourceful. We see this language played out increasingly on the global-geopolitical stage too; with independence often being associated (desirably) with power, control and self-determination. So, what could this look like in leadership, coaching, training and facilitation? Reg and Madge Batten, development pioneers against a backdrop of colonialism in Africa, proposed three distinctive forms of intervention that, when used well, can support a useful journey of empowerment. In paraphrase, there are things we can: (a) do for others; (b) enable others to do for themselves; and (c) leave others to do without us. Some critical questions this spectrum begs are: what is most facilitative (that is, enabling) for this person (or team, group, organisation) in this situation, at this time - and who decides? There are further considerations too. The Battens (above) coined an important qualifying phrase, qualitative autonomy, stating: ‘We are interested not only in the fact of independence but also in its quality.’ Independence is not a values-neutral end in itself and, therefore, needs to be balanced with broader ethics and values in order to ensure holistic change. It is possible, for instance, to imagine a form of independence that is self-centric and limiting, undermining or exploitative of others; lacking any sense of altruism, mutuality-synergy or healthy interdependence; and, ultimately, self-defeating. So, how do you work with people, teams or organisations to learn, develop and grow? How far do you take your, and their, cultural backgrounds, beliefs and values into account? How do you help ensure that wider people, relationships and systems are kept in view?  ‘Don’t just do something. Stand there.’ (White Rabbit – Alice in Wonderland) It was 1 hour before the workshop was due to start and we discovered the room had been double-booked. With delegates due to arrive at any moment, the pressure and risk was to spring into action to solve this. Suddenly, I remembered the simple yet profound words of a girl in the Philippines: ‘First, pray’. So I paused, prayed, finished my cup of tea (I’m British) then walked calmly to the foyer. The manager appeared: ‘I’ve found you a fantastic alternative room at a nearby conference venue.’ Another occasion. A team meeting was due to start but the leader had been held up elsewhere. He arrived late and saw the anxious gazes of team members at the already packed-full agenda. The risk and temptation was to race through the items at breakneck speed. Instead, he paused, took a deep breath and encouraged others to do the same. Then, he turned the agenda upside down on the table. ‘What, for us, would be a great use of the time we have available?’ Sighs of relief all round. There’s a question, an idea, a principle here. Guy Rothwell calls it Space and Pace: discerning and deciding when to pause (pray) and when to leap. Pause too long and you may miss the opportunity, allow issues to escalate or frustrate others who need decisions or actions from you. Leap too soon and you may miss wiser options, fail to notice important implications or deprive others of creating better solutions. How do you handle space and pace? How do you enable others to do so too?  ‘Don’t try to fly near God. You might not come down.’ (Barclay James Harvest) ‘Hold your nerve.’ It was good advice from a friend and consultant as I started out on a new business venture. It felt exciting and scary in equal measure. I had started out full of hope but my faith was now beginning to waver. Things don’t always work through or work out in the ways that we imagine. Was I missing something? Had I made a mistake somewhere on route? After all, there’s a fine line between persevering courageously in the face of all odds and simply being stubborn or resistant to change where needed. As I pondered this, I recalled a previous and strange experience in my life. Flashback: at 21, I had decided to follow Jesus and I had left my job and studies in industry to work alongside the poor. I felt called to give away all my possessions, except those that I could fit into my rucksack, and I did so willingly – apart from my motorcycle. I moved from the North to England to a community development project in London. On arrival at the hostel where I would stay, a van hit the bike and knocked it to the ground before I’d even had chance to ring the doorbell. That same night, someone vandalised it at the roadside, stole the suppressor caps and poured sand into the tank. Just five days later, I was riding the bike to work when a dog leapt out from between parked cars and ran straight under my front wheel. The bike jack-knifed and I flew over the handlebars, somersaulted three times (whacking my helmet hard on the ground each time) and the bike was wrecked. I limped it back to the North to get it fixed and got a front puncture on route. One month later, I rode it back to London and, within 15 minutes, was hit from behind by a hire van travelling at high speed. The driver gave false details, the bike was written off and I sustained serious internal injuries to my back. One year later, just as my volunteer placement came to an end, astonishingly I received a letter from the van’s insurance company, inviting me to claim against it for the accident. I did so and, with the money, bought a sleeping bag and tent and hitch-hiked around Europe and into the Middle East. It was truly a life-changing experience for me. At the end of this time, I became very sick and went to a local travel agent to find a cheap flight home. ‘That will be £157.83’, they said. I looked at my cheque book stub to see how much was left in my bank account: £157.83. Hold your nerve, hold onto God. When have you held your nerve – or not – in the face of adversity? What happened and what did you learn from it? How has it influenced your life and your work with clients?  On the face of it, the hottest early May bank holiday on record in the UK wasn’t the ideal time to run a marathon. After all, the risks of dehydration, heat stroke and exhaustion were high. I went, not to run but to support and take photos of my friend and mentor, Adrian Spurrell, as he and other athletes set out in high spirits to grasp this intense challenge. 20 miles in, I watched person after person stagger past, bathed in sweat, struggling ahead but determined to finish. Charity logos emblazoned proudly on their t-shirts, they were unwilling to give in to the sun’s relentless heat. After a while, I noticed one man stop at the side of the path. He was desperately weary, bent over, clearly out of energy, rubbing his cramped hands up and down his painful thighs. He looked depressed, dejected and defeated. After a few minutes, however, two other runners appeared behind him. One paused briefly, smiled, put his hand reassuringly on the man’s back and spoke calmly but assertively, ‘Don’t stop. Keep walking. You can do this.’ The man’s face brightened a little, a glimmer of hope – and he stood straight, started limping…and walking…then broke into a jog. It felt moving and inspiring to observe. The empathy and compassion, support and challenge of a fellow runner, a total stranger. What a difference it made. I would like to think that exhausted man finished the race, collected his medal and went home feeling proud of this great achievement. And what a wonderful example of a ‘good Samaritan’, the person who was willing to notice, to pause in that moment, to think beyond himself, to act decisively on behalf of the other. What a fantastic role model and metaphor for leaders, coaches, L&D and OD too. I want to be more like him. |
Nick WrightI'm a psychological coach, trainer and OD consultant. Curious to discover how can I help you? Get in touch! 
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