‘The willingness to experiment, it turns out, is the chief indicator of how innovative a person or company will be.’ (Hal Gregorson)
Test and Learn is an experimental, adaptive technique, used to address complexity, uncertainty and innovation. It’s useful in situations where, say, past experience isn't a reliable guide for future action because e.g. critical conditions have changed. It’s also useful when moving into new, unchartered territory where the evidence needed for sound decision-making can only be generated by, ‘let's suck it and see’. It shares a lot in common with action research: create a tentative hypothesis, step forward, observe the results, try to make sense of them, refine the hypothesis, take the next step.
Test and Learn is used in fast-paced, fluid environments, such as by rapid-onset disaster response teams where conventional strategizing and planning isn't realistic or possible. By the time a detailed plan is formulated, things have moved on - and the paper it's written on is sent for recycling before the ink has dried. Test and Learn is also used by marketing teams when testing new products or services or seeking to penetrate new or not-yet-known markets. It provides tangible evidence based on customer responses which, in turn, enables change or refinement before investing further.
What psychological, relational and cultural conditions enable Test and Learn to work?
When have you used Test and Learn? How did you do it? What difference did it make?
(See also: Unpredictable; Adaptive)
Turn on the TV and you will see heart-breaking scenes of streams of desperate people, frightened, shell-shocked and displaced by war, fleeing within Ukraine or escaping across crowded borders into neighbouring countries. It’s a tragic and all-too-familiar scene. Not that long ago, we witnessed similar images of dispossessed and traumatised people, at that time clinging together in crowded boats or walking on long roads, trying to reach safety away from the ravages of a brutal war in Syria.
It's tempting, in such circumstances, to compare and contrast. Why, for instance, is Poland throwing its doors wide open to Ukrainian refugees whereas it was decidedly reluctant to do so for Syrian refugees? Is this evidence of endemic racism? It is because Ukrainians are white, because they ‘look like us?’ – as more than one TV reporter asked this week. These are important questions... and they also risk pitching one set of refugees against another, as if competing for empathy and support.
I’ve had the personal privilege of working in the UK alongside asylum-seekers and refugees from countries as diverse as Afghanistan, China, Congo, Egypt, El Salvador, Eritrea, Honduras, Iran, Iraq, Kurdistan, Mali, Mexico, Somalia, Sudan, Syria, Turkey, Vietnam and Yemen. Up-close, every person is unique, has a name, and carries his or her own lived experience, his or her own individual story. Step back, and we can discern patterns shaped by e.g. culture, history, language, narrative and geopolitics.
In some significant respects, I believe European public discourse concerning the Ukrainian refugee situation is different to that in 2015. Geopolitical factors include: Ukraine borders directly with Europe, vs Syria lays at a geographical distance; Ukraine is perceived primarily as an invasion by a foreign power, vs Syria was viewed primarily as a civil war; Ukraine is perceived in simple terms as a ‘hero’ against a ‘villain’, vs Syria was perceived as a complex conflict between multiple ‘villains’.
Cultural factors include: Ukrainian refugees are perceived as culturally- and pro-European, vs asylum-seekers in 2015 who came from a diverse range of countries and cultures – often perceived as hostile to European liberal values and cultures; Ukrainian refugees are primarily women and children and, therefore, considered most-vulnerable and least-threatening, vs asylum-seekers in 2015 were perceived as primarily men and, therefore, considered least-vulnerable and most-threatening.
If we are willing to pause and reflect openly, honestly and critically, we can see that the stance we take reveals all kinds of underlying personal and cultural beliefs, values, assumptions and biases – including whom we consider worthy, or not, and why. The media plays a very powerful role since most of what we believe and think we know about asylum-seekers and refugees is mediated via media. The ‘news’ is a blend of info and drama, with an agenda. Let’s not fan the flames of a refugee war.
(For further reading in this area, see: Alexander Betts & Paul Collier, Refuge: Transforming a Broken Refugee System (2018))
In my first encounters with the Philippines, I was surprised by how often people asked me about my meals. ‘Have you eaten?’ This included during conversations online. I learned, over time, that the question arises out of an economic context in which food is often scarce owing to high levels of poverty, and a cultural context in which the health and well-being of one’s neighbour is considered important. It means the question is literal and it calls for a literal response. If I answer ‘no’ while I’m there physically, I’m likely to be offered and given a meal; even if the person who’s asking is poor.
Rudo Kwaramba, a Zimbabwean colleague, explained a similar dynamic whilst working together on an assignment in Uganda. I had been invited there to help an NGO address a key challenge: that managers in rural community-based projects were, apparently, bad at addressing poor performance. Rudo reflected: ‘In wealthy countries, if you can’t earn an income or lose your job, your government provides you with financial support; if you become injured or unwell, your health system or insurance covers you. In poorer countries, people can only look to each other for support.’
It means that, in such contexts, to establish and maintain positive relationships with one’s extended family and neighbours is essential for survival. It also means that to support the health and wellbeing of one’s neighbours is critical too. There is a sense of radical interdependence, a pragmatic-ethical need, that drives cultural behaviour. Against that backdrop, we discovered that managers who were living and working in the same communities as their staff felt unwilling and unable to address poor performance – in case it damaged the network of relationships. It was the core issue for them.
This insight moved the culture-shift question in the work from a simplistic-transactional, ‘How to change the performance management system’, to a deeper-relational, ‘How can we hold honest conversations that don’t harm community?’. It proved transformational. As I focus back on South East Asia, I notice that as some countries have grown in wealth, they have experienced a corresponding shift towards individual-orientated cultures. It's as if: the richer I am, the less I need you. ‘Have you eaten?’ is often retained, yet as a simple greeting, not as a literal inquiry or as an invitation to a meal.
So, I’m curious: what have been your experiences of working cross-culturally? What have you learned?
This is Andi. She's a woman in her own right. She's also my daughter.
I'm immensely proud of her. As a child, her favourite colour was blue. People would often say things like, 'Blue's a boy's colour. Shouldn't you like pink?' She would reply calmly yet assertively, 'My favourite colour is blue.'
Andi's 21 now and she also likes pink. She wears it because she chooses it, because she likes it, and not to conform to some arbitrary cultural stereotype. What's your favourite colour? Shouldn't you like a different one?
How far can action learning (a form of small-group peer coaching) be useful in fast-paced and complex humanitarian contexts, in countries as diverse as Bangladesh, DRC, Iraq, Jordan, Malaysia, Myanmar, Somalia and Syria? What would it take to make coaching and action learning effective in these different cultural environments? These were questions I was invited to explore and test with ALNAP and ALA’s Ruth Cook during the past 18 months.
The idea was to train field-based practitioners in action learning techniques, then to mentor them as they adapted and applied them in disaster zones. Our goal was to learn from this experience too. Travel restrictions meant that workshops were all conducted online, which created its own challenges vis a vis patchy internet connectivity and access to training resources via cell phones, yet we-they persevered and the experience proved fruitful.
I was particularly interested in cross-cultural dimensions and dynamics in these training groups.
Workers in humanitarian crises face intense time pressures and it could have been tempting to short-cut personal introductions and press ahead with the task. In some cultures, investing in relationship and trust-building is integral to the task and, therefore, inseparable from it. We chose, therefore, to create opportunities, where possible, for participants to get to know and understand us and each other from the outset.
In Western models of action learning, emphasis is often placed on posing coaching-type questions that are short, sharp and direct. If, however, we don't pay attention to relevant cultural norms including relational preamble (e.g. ‘I am pleased to be here. Thank you for the opportunity to ask this question…’) such questions can be experienced as blunt, harsh or rude. It's important, therefore, to allow for different cultural framings and expressions.
We were aware that, in contexts such as the UK and USA, action learning tends to assume an egalitarian culture within a group, within which participants are and feel free to invite and pose challenging questions to one-another. In some cultures, however, where perceived authority and social status are based on e.g. age, gender or tribe as much as on formal hierarchy, careful composition of and contracting in groups are critical success factors.
In some cultures, to pose a question directly to an authority figure could be perceived as insubordinate, disrespectful or even insolent. Authority figures may be expected by others always to have the ‘right’ answers and to pose a question in a group risks shaming that person, a loss of face, if they are unable to answer it. One way to avoid this issue is to invite participants to write down questions and hand them to the person first, who can then chose which to respond to.
In some cultures, it would feel inappropriate for a participant to decide unilaterally on an action at the end of an action learning cycle without having first run the idea past their line-manager for approval. This may partly be indicative of where decision-making authority is held in that hierarchy. It can also signal deference to or respect for an authority figure. One way to address this would be for a participant to relate back to the group at a subsequent meeting on what actions have been agreed.
When using a peer-consultancy version of action learning, in which participants are invited to offer suggestions for consideration as well as questions, particular challenges can arise. In some cultures, participants may feel compelled to accept the first suggestion that is offered, or to agree to whatever is suggested by a perceived authority figure. Again, writing down questions to offer a presenter can help to address this.
When using an appreciative version of action learning, in which participants help a person to identify what personal and contextual factors contributed to the success of an initiative, there can be challenges too. In some cultures, it can turn into a praise-party, with participants wanting to affirm the presenter rather than to tease out success factors. One way to address this is to allow space for praise first, then to move onto the more structured process.
In other cultures, a presenter may feel uncomfortable to comment on what they did well personally in case it sounds immodest. Two possible ways to address this are to invite the presenter to comment on what other people may have noticed about his or her contribution, thereby attributing the qualities to a third-party perspective rather than their own, or to depersonalise it as ‘This happened’ rather than ‘I did this.’
I am deeply indebted to all of the participants in this initiative who contributed so richly to our learning and ideas. What have been your experiences of coaching, training or action learning in different cultural environments? What have you learned - and what would you recommend to others?
(See also Nick's: Cross-Cultural Action Learning webinar, December 2021)
‘To demand perfection from someone is to crush them.’ (Joyce Huggett)
I’m a recovering perfectionist. Perhaps I’ll never fully get over it, but the first step is at least to admit it. In the olden days when we used to write things like letters, essays and reports on paper with a typewriter or pen (some of you won’t remember that far back), I can recall clearly a sense of dismay if I made a mistake at the end of a sheet, and ripping it up to start all over again. The thought of a crossed-out word, or Tippex, was far too painful to contemplate. Everything had to be…perfect.
This kind of perfectionist streak can be a blessing and a curse. On the one hand, it can drive us to achieve dizzying heights that would otherwise seem impossible. On the other hand, it can leave us permanently frustrated, disappointed or exhausted. We may spend inordinate amounts of time and energy on tasks and relationships, where ‘good enough’ really would have been good and enough. There’s an opportunity cost too: I’m wasting resources that would be better used elsewhere.
Yet perhaps the most dangerous dynamic is if and when we begin to impose those same standards, expectations and demands on other people; irrespective of what the situation or relationship itself calls for. This is a risk of ‘red pen leadership’ – where a leader or manager (or, perhaps, parent or partner) takes issue with every slightest detail in another person’s e.g. appearance, performance or behaviour, to the point where the other person is left feeling damaged, diminished or despairing.
If you have perfectionist tendencies or are leading-coaching others who do, there are some useful insights from psychology that can help, e.g. psychodynamic: ‘What has happened to you that makes perfection feel so critical?’; Gestalt: ‘What are you not-noticing here and now?’; cognitive: ‘What assumptions are you making about who or what’s most important?’; systemic: ‘What cultural factors are driving your behaviour?’ I’m learning to breathe, pray, relax, be more pragmatic – and forgive.
My daughter is a guinea pig. This afternoon in the bright sunshine, I invited her to take part in an experiment. First, we stepped out into the street and, gesturing to a line of cars parked at the roadside, I asked, “If you were to buy a car, what colour would you choose, or definitely not choose?” She answered, “I’d love a white car.” “OK,” I replied, “let’s go for a walk into town and back. Your task is to count every white car that we pass. If you have the same number as me when we get back here, I will give you £10. How does that sound?” She grinned and willingly agreed.
An hour later, we stopped back where we had started and I asked her, “So, how many red cars did you see?” She looked at me blankly. “I didn’t see any red cars. I counted 206 white cars.” In fact, we had passed 93 red cars, yet she had been so focused on the white cars that she hadn’t seen a single one. This simple experiment illustrates an important psychological phenomenon known as selective attention: “The ability to pay attention to a limited array of all available sensory information…a filter that helps us prioritize information according to its importance.” (Bertram Ploog, 2013).
Gestalt psychotherapist Geoff Pelham comments that, in any given relationship or situation, we notice who or what matters most to us (The Coaching Relationship in Practice, 2015). This idea of who or what matters most reflects beliefs, values and emotions. In this exercise, my daughter was influenced and motivated by her beliefs (that this experiment would serve some useful purpose), values (the prospect of a £10 reward) and emotion (her choice of a colour she likes). These factors combined to ensure concentration on a task (counting white cars) that required selective attention.
Why is this insight significant in our work with people? The principle extends beyond literal-visual perception to deeper psychological processes too. Our beliefs, values and emotions subconsciously influence our focus and act as filters. We construe personal-shared narratives based on what we perceive. Such narratives appear to us as-if reality, as-if totality, and often without any awareness of who or what we have excluded. As such, narratives always point to and reveal, implicitly, who and what matters most to a person, group or culture, rather than to a definitive account of reality per se.
A key question is, therefore: who or what are we, and others, not-noticing? If we can enable a shift in perception, a re-shaping of a narrative, what then becomes possible?
Interested to do further reading in this area? See: The Art of Looking: Eleven Ways of Viewing the Multiple Realities of our Everyday Wonderland.
‘They may forget what you said, but they will never forget how you made them feel.’ (Maya Angelou)
It was a dire and inspiring experience, a hospital for children with severe disabilities in a desperately poor country under military occupation. Conditions were severe, the children were abandoned by their families and the staff were often afraid, suspecting the children were demon-possessed and, therefore, holding them disdainfully at arms’ length. A fellow volunteer, Ottmar Frank, took a starkly different stance. He was a humble follower of Jesus and I have rarely witnessed such compassion at work. I asked him what lay behind his quiet persistence and intense devotion. He said, ‘I want to love these children so much that, if one of them dies, they will know that at least one person will cry.’
Ottmar’s words and his astonishing way of being in the world still affect me deeply today; the profound impact of his presence, and how my own ‘professional’ support and care felt so cold by comparison. I remember the influence he had on others too – how, over time, some others started to emulate his prayer, patience, gentle touch and kindness – without Ottmar having said a word. It invites some important questions for leaders and people, culture and change professionals. If we are to be truly transformational in our work, how far do we role model authentic presence and humanity, seeing the value in every person and conveying through our every action and behaviour: ‘You matter’?
‘The mind is a fire to be kindled, not a vessel to be filled.’ (Plutarch)
Curiosity killed the cat. True? The allegations were never proved. As far as I’m concerned, curiosity is innocent and the accusations were fake news. My 5 year old daughter asks me, ‘Dad, why is it cold downstairs but hot upstairs?’ ‘Because warm air rises’ I reply, gesturing a floating-upwards movement with my hands. ‘But why does it rise?’ Now that’s curiosity. Posing a question beyond the question; being not-satisfied to accept things at face value.
Curiosity is a pre-requisite for learning, discovery and change. It’s a psychological state and a metaphysical stance. It means I am open; willing to engage actively in a spirit of invitation and inquiry. It means I am seeking; I want to know and, as such, I’m excited by fresh insights, ideas or challenges to what I think I already know and understand. As such, it’s a healthy and courageous antidote to the fight-flight-freeze response of defensive anxiety.
What does curiosity entail in practice? How can we do it? 1. Suspend our already-knowing; hold it lightly, as-if possibility. 2. Expose ourselves to new and diverse people, cultures and experiences. 3. Listen and hear, especially for useful dissonance with our own assumptions and beliefs. 4. Be courageous in seeking critique and in responding graciously, with humility. 5. Inspire colleagues and clients to practise it too.
Can I help you develop greater curiosity in your work? Get in touch!
Cliché: ‘There’s no I in Team’. Linguistically correct; yet conceptually so wrong! Inspiring and effective teamwork is always a dynamic interplay between I, you, we and they. It’s the magic that occurs where personal leadership and team leadership intersect and collide; releasing fresh insight, energy and potential. Here (below) is a short case example. What do you think?
I remember their faces vividly. I was invited to work as team coach with a leadership team that was experiencing significant conflict. Our introductory meeting was filled with deafening silences, with team members looking around or down at their notes to avoid painful eye contact. The next step was to meet with each team member individually. A resounding, recurring theme emerged: the conflict was between 2 team members, with each of the 2 attributing the blame to the other, and the rest of the team were innocent bystanders. It was the 2 protagonists who needed to change.
I invited each of the bystanders, separately, to look back to the last time conflict erupted in a team meeting. ‘What happened?’ They each described the behaviour of the 2. ‘And what did you do?’ They each described sitting back, saying nothing. ‘And why was that?’ Their responses ranged from, ‘I didn’t want to get caught up in the conflict’ to, ‘I didn’t want to be seen as taking sides’ to, ‘I didn’t want to make things worse.’ I pressed on with the challenge, ‘So, as a leader, what could-will you do differently next time?’ They looked bemused, or alarmed, and shuffled uncomfortably in their seats.
What we are seeing here is an intersection between personal leadership and team leadership. The conflict between the 2 was influenced, or supported, or sustained, by the behaviour, the passivity, of the wider group. I teased out different scenarios with the bystanders, the kinds of interventions they could make instead: e.g. ‘I feel really uncomfortable when this kind of conflict breaks out in a meeting.’; ‘When you 2 fight, I find myself withdrawing.’; ‘Let’s find another way to tackle this that doesn’t get so heated.’; ‘Let’s look at how to hold robust conversations that feel more constructive.’
At the next team meeting, I invited team members to share their reflections from our conversations, along with what they would take responsibility for and what they were willing to do. I was amazed by the courage and humility that surfaced: ‘I sometimes sit quietly and don’t say anything when I should. I’m going to try to speak up in future. I want you to help me to do it.’; ‘I play it safe when I should take more risks. From now on, I’m going to say what I’m thinking and feeling, even if I feel scared.’ It was the start of a transformational leadership-team process…where everyone changed.
How can I help you build a more inspiring and effective team? Get in touch! firstname.lastname@example.org
I'm a psychological coach, trainer and OD consultant. Curious to discover how can I help you? Get in touch!
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