Coaching has become increasingly well-defined over recent years, particularly owing to great efforts by e.g. the International Coach Federation and European Mentoring & Coaching Council to clarify, advocate and promote core professional standards and ethics. I believe that, on the whole, this has been a useful development. It adds credibility to the field and, in principle, focus, parameters and accountability for those who study, train and practice within it.
There are challenges too, not least the process and cost of credentialing to be recognised by the professional bodies. This can be prohibitive for practitioners who don’t have access to the time or financial resources to do this in spite of having, potentially, extensive knowledge, skill and experience in the coaching arena. The risk here is that increasing professionalism leads to increasing exclusivity, dictated more by economic circumstances than passion or expertise.
There are wider and deeper questions. Coaching is without doubt a powerful field of research and practice that can make a very significant impact. Its focus on reaching goals and solutions can enable people to live and work with greater focus, better ideas and higher levels of commitment. I have felt and witnessed it so many times that I am beyond need for convincing. Yet, as I read and speak with fellow coaches, it often feels like something important is missing.
How far are our coaching assumptions, models and approaches (e.g. vis a vis personal efficacy and choice) appropriate to non-Western cultures - yet applied uncritically? How well do we enable clients to grow in insight and resourcefulness as reflective practitioners – beyond reaching goals or solving issues? How willing are we to raise and challenge systemic implications of client choices – e.g. for families, teams, organisations and wider cultural groups?
Am I alone? What do you think?
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