Hashtag leadership. What’s going on in the social media world and what could it mean for leaders and organisations? In a nutshell, it’s simple and complex, clear and confusing. If you need structure and control to feel safe and secure, have tissues and paracetamol ready. Think rollercoaster – but on tracks that keep changing, shifting, evolving. The ride is far from certain and so is the destination.
Yet it can be so exciting! Social media like LinkedIn, Twitter and Facebook have made networking possible between people, professions, sectors, countries and continents that would have been unimaginable just 10 years ago. It’s self-organising, self-selecting, unpredictable and emergent. At heart: ‘Great conversations with interesting people about stuff that matters.’ (Euan Semple, 2016).
This all means that ideas can be accelerated and amplified at incredible speed with all the potential and risk that carries (Steve Hearsum, 2016). We can learn, share information and ideas and thereby increase our resourcefulness faster than ever before. We’re also responsible for how we exercise wise leadership, what voices and messages we amplify or not and how we self- and peer-moderate.
And, as leaders, we have never felt so exposed. It’s a double-edged sword: exposed in the sense of accountable in the public domain along with unprecedented opportunity to influence ideas, culture and behaviour. It shapes the focus of leadership in organisations too from positional to distributed, from control to trust: noticing who exerts most influence and how to work creatively with them.
What have been your experiences of social media in leadership and organisations? What have you encountered, or tried, and how? What have been the pros and cons? I’d love to hear more!