‘I don’t believe in riches, but you should see where I live.’ (U2)
My house is made of cardboard. It’s called a new-build, but the ‘build’ bit has to be taken with a very large pinch of salt. If you cough outside, the walls shake. Cold air howls through the double-glazing, conveniently blowing the dust off the curtains. Cracks decorate the walls and door frames in elegant postmodern style and the slightest of sounds travels through everything. The builders on-site blare out music daily, with a thumping bass so loud that many nightclubs would envy it.
They drive heavy machinery persistently so very close to the house that everything – and I mean, everything – shudders. The room lights flash on and off like a delinquent strobe as they go past. My alarm clock travelled 18cm across the window ledge and turned to face the opposite direction. ‘It’s just the house settling; nothing to worry about.’ There are tyre tracks across my front lawn. The workers are completely and utterly impervious to feedback, as if specially trained to not-hear.
Best and worst of all, there are ‘Considerate Constructors Scheme’ posters displayed (or ripped down by angry locals) all over the site. If you ask me, that’s the rich icing on the metaphorical moving-in cake. It makes a painfully ironic joke out of corporate core values. As I heard one brand expert say, ‘If you don’t live out your values, they’re not worth a flying f***’. I might have said, ‘…the paper they’re written on’, but hey – she might have had a rough time with builders too.
Here’s the thing: Values matter. They’re about truth, integrity and trust. Bottom line: Make it real. Actions speak louder than intentions or words.
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