‘Thud…BANG!’ At its worst, it’s every 2.7 minutes. They go off every day, 24 hours a day, 7 days a week, 9 months a year, where I live. Farmers use these gas guns – which are like small canons – to attempt to scare birds from their crops. They are very loud…and largely ineffective. In an attempt to improve their effectiveness, farmers are increasing the number they install in their fields and the frequency of the bangs. It’s as if more canons and more bangs will scare away more birds.
The problem is: it doesn’t work, it drives local residents crazy and it is actually counter-productive. Research shows that birds quickly ignore the bangs. They realise there is no actual threat. The more the bangs, the more the birds become immune to them. In fact, research also shows that, over time, the birds are actually attracted by the bangs, using them to locate sources of food. So, apart from the dubious ethics of using these guns close to residential areas, what is going wrong here?
The simple answer is that these farmers have inadvertently locked themselves into a pattern of faulty assumptions and self-defeating behaviour. Their desperation to protect their crops drives them away from rational thought to a more defensive and defended stance. If they could find a way to step back far enough to revisit the results they desire and the factors that support or undermine them, they could potentially discover new tactics that would make a more positive difference.
Organisations call this stepping back to examine and challenge implicit assumptions, to reflect on and address causal and influencing relationships, strategy mapping or creating theories of change. Professionals who apply the same principles to their work call it reflective practice. It’s about being willing to pause-reflect-act in the midst of the busy-ness of doing in order to think widely and deeply, conduct research, learn from experience and produce better results. How do you do it?